Deploy a newsletter strategy

memboGo allows to the NPO of rayonner davantage and of engager their community.

This workshop couvrira the théorie of the email marketing, the impact of the C-28 legislation and permettra to the participatings of get hands-on experience with the application Infolettres of memboGo as well that of terminer the training with a operational campaign en main.

Objectives

• Understand the avantages of déployer a strategy of newsletter.

• Understand the bases of the loi canadienne C-28.

• Learn to construire a level of communication.

• Manage a base of contacts.

• Create a campagne of newsletter with memboGo.

Requirements

The participating vient with a laptop for suivre its training. Stage by stage, with the aide of spécialistes memboGo, il crée a campagne of newsletters. Il termine the training with a operational campaign

Schedule

The participating ouvre a compte memboGo (free) and crée stage by stage a campagne of newsletters. The training is séparée en deux parties: the first is théorique and couvre the avantages and the issues of the campaigns of newsletters:

• Définir a level of communication.
• Create and manage a référentiel of contacts.

The second is practice, the participating apprend to become autonome with the tool for terminer the training with a operational campaign en main:

• Use a gabarit of newsletter.

• Configurer a campagne.

• Create a newsletter.

• Optimiser the fonctions of memboGo newsletters.

• Analyser the statistiques of ouvertures.