2,000 People Were at the McCord for the Launch of Printemps numérique

Who said digital creativity was niche? Throughout last Thursday evening, 2,000 visitors gathered at^the McCord Museum for the launchof the fourth edition of Printemps numériqueunder the theme Montréal Fashion Tech. Mehdi Benboubakeur, in charge of the organization, described the kickoff as incredible and said the program’s popularity shows that the meeting of digital technology with different industries interests thegeneral public and isincreasingly part of a desire for democratization. Until midnight,the museum becamea high-tech creative laboratory. DJs ROUX Soundsystem and AndFriends created the festive atmosphere. Visitors drew virtual dresses with Imagine 360°, usedBanque Nationale’s photo booth, tested Stefanka’s smart fitting room and felt music pulses with the SUBPAC vest. Mapping by MAPP_MTL, the next generation of futuristic fashion and the secrets of connected fashion were also in the spotlight. PixMob proposed an innovative networking methodwitha luminous smart

bracelet that exchanges contact information when wrists touch. DJ Abeille Gélinas, ambassador of Printemps numérique, was on site to discover

the rich

offering of creators. She emphasized that digital culture is for everyone andis already all aroundus; Printemps numérique brings together morethan

a hundred activities

showing the variety of localknow-how. Printemps numérique continues until June21 throughout Montréal. Visitors are invited to consult the complete program and browse the evening’s photo album. The launch brought together representatives from Concertation Montréal, the McCord Museum, the City of Montréal,Banque Nationale, La Presse+,Tourisme

Montréal and

many partners. Printemps numérique is supported by major partners and public funding, and it introduces a broad audience to digital works while reinforcing Montréal’s positioning as a creative capital. https://vimeo.com/211404123