Daniel Iregui's Sun at the MAC
Daniel Iregui brought the sun to Montréal earlier than expected at the launch of Printemps numérique. Founder of the studio Iregular,his interactive content travels around the world and made a brief stop at the Musée d’art contemporain last Thursday to announcethe new season.
What ephemeral work did you
prepare for Printemps numérique? The work is called Soleil. I was interested
in this mass of energy that is constantly exploding and in its influence on our lives. The structure floated gently above people and created an atmosphere for this meeting of exchange in the digital industry. I wanted to make sure the installation was in harmony with the event.
What is the point
of spending a month creating a work that lived for only a few hours? My creative process
is based on randomness; every time it is unique. The idea that the work was there for only one day makes the concept even more interesting. In any case, people rarely see the same creation more than once; it is rare for them to return. The great challenge was in the installation parameters: I could not adjust anything. Soleil was a one-shot deal.
Whatis
the impact of Iregular’s international reach? It
is truly a dream to travel the world while working. I never see my work from a local, national or global perspective. For me, each piece represents a universal language. I like to think that anyone can understand and appreciate art. It is a very enriching anthropological experience. At the same time, I am lucky to have Montréal’s support for my artistic projects; I have rich relationships here that I do not find in any other country.
The awards we have won are motivating for our team. Often, satisfied clients do not necessarily notice all the complex technological and design processes we have integrated because the work meets their expectations. Recognition from the industry gives positive energy and special value to the fruits of our work.
What do
you wish for the
industry? We must find a way to continue our work with technology while being environmentally responsible. The environment is often forgotten because thinking about it seems contradictory. Our installations consume a lot of energy, and we cannot ignore that. We need to find alternatives to waste, such as solar panels.

Daniel Iregui will present a playful installation at the Paris edition of Chromatic in April and will be in Austria in May for a light projection on a Viennese building.
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