Maximize your brand’s impact on YouTube
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Maximizing your brand’s impact on YouTube
Aurélie Sauthier is recognized as a pioneer of the influencer marketing in Canada. Passionate about web marketing and the power of consumer recommendations and of the digital influencers, she a founded Made in 2011.
Summary
A day full in become an expert of YouTube.
is intended to:
To the marketing managers, communications, community managers that want to develop their brandand on Youtube.
Format:
A day of training of 9 a.m. 00 to 5 p.m. 00
Duration:
7 hours ( 1 day )
Included:
The breakfast, the pause snack and the lunch prepared by the restaurant Mile-Ex. The materials course.
Required materials: computer laptop and phone smartphone
Program complet
1. the ECOSYSTEM OF YOUTUBE
+ Turn of horizon of YouTube and of its principales characteristics
+ That are the YouTubers? Ecosystem of the creators of the platform
+ The comportement of the consumer on YouTube
+ Marques vs creators on YouTube
Case study of case
2. CREATE OF THE CONTENT EFFECTIVE
+ Creation vs co-création vs collaboration
+ Types of collaborations on YouTube
+ How optimize your channel YouTube and its content
Workshop: Determine the content relevant in your targets
3. DESIGN THE ADVERTISING ON YOUTUBE
+ The different formats of publhereté on YouTube
+ The rules in spot in make of the publhereté on YouTube
4. MEASURE YOUR RESULTS
+ Determine the Mayndicators of performance
+ Choose the tools in measure the performance of your videos
+ YouTube analytics in detail
Workshop: Measure the results of your efforts on YouTube