1,500 People Expected to Celebrate Printemps numérique

The mood^will be festive at thelaunch of the fourth edition of Printemps numérique (PN), during an evening held under the themeMontréal Fashion Tech. Until midnight on Thursday, March 30, the McCord Museum willbecome a creative laboratory. Futuristic fashion,mapping,3D scan stations, a virtual dress, connected clothing and objects, and immersive experiences are on theprogram. Visitors wearing PixMob smart bracelets will be able to enjoy^interactive experiences. This alliance between fashion andtechnology reflects the diversity and strength of Montréal’s digital ecosystem, said Suzanne Gouin, chair of thePrintemps numériqueboard.

Beyond

the hundreds of activities^and partners involvedⁱⁿ PN, there is a real desire for

cooperation among sectors linked by a thirst for innovation

and

know-how. Montréal was recently named the world’s leading intelligent and digital city by the Intelligent Community Forum, and Printemps numérique naturally fits into that momentum. The launch evening

will

bring together^creators, partners and the public around the many forms of digital creativity that make Montréal stand out. Printemps numérique
will

then^continue

through^June 21 across the city, with programming thatintroduces abroad audienceto works, installations, eventsand

initiatives by digital

creators.

Its major partnersand public supportershelp make the project possible andreinforce Montréal’s role asa

creative

capital.